Meet the Founder: Jordan Houden
Everything Counts was founded by Certified Public Accountant (CPA) Jordan Houden in 2021.
Upon graduating with both a bachelor’s and master’s degree in Accounting from the University of Wisconsin-Madison, Jordan launched her career in public accounting. However, she soon realized her true passion: supporting small businesses and their various accounting-related needs, and from that point on worked towards the creation of Everything Counts.
Backed by over seven years’ professional accounting experience, Jordan understands the hectic day-to-day schedules of small businesses. For many, keeping track of and managing financial activities is an additional, tedious task – not to mention incredibly expensive if employing an in-house accountant. However, it does not have to be that way.
Everything Counts provides affordable accounting services so that small business owners can return to doing what they do best: building their company and preparing it for success. From bookkeeping to tax coordination, payroll to HR, each of the services provided aims to guarantee enhanced financial transparency, better health, and lower accounting costs than ever.
When not spending time helping small businesses thrive, Jordan is likely to be found traveling, rustling up new dishes, or watching college football (a lifelong Wisconsin Badgers fan!).
